When was the last time you stopped and considered the ‘buying experience’ your business makes available to your customers. By buying experience I mean the whole experience of dealing with your business from the point of view of your customers.
Why is this important?
Because buying is as much about the experience
you devise for the customer,
as the product or service itself.
If you provide an exceptional buying experience your customers will keep coming back and also be your greatest advocates.
Consider these points in relation to your business and the buying experience you create.
1.How attractive is your business? Does it look cared for, is the paintwork flawless, are the carpets clean, is the reception welcoming? If you do not look after your own working environment why should a prospect expect you to look after them?
2.Are your staff friendly, helpful and knowledgeable? How do they treat customers and are they empowered to do whatever is necessary to produce a satisfied customer?
3.Does your business have a personality? Would your customers be able to tell me why your business is different from others?
4.Are you easy to do business with or do you make life difficult for your customers? Do you encourage customers to come to you or do you drive them away?
5.Do you make the effort to educate you customers and prospects about your business, your products and the answers to their problems?
These are just a few ideas to be going on with. Study great businesses that provide a wonderful buying experience and find more ideas to apply in your business.
Have a GREAT Day!
Stuart Lockley
