Do you really know what your customers want? Many business owners will answer yes to that question, then go on to ask me how they can obtain more customers or increase the sales of their business.
But if you really, really know what your customers want why not increase the sales of your business by offering your customers more of what they want and by offering prospects exactly what they want?
So how do you go about discovering what your customers want?
Ask them.
Ask them in the simplest way possible. Make them an offer. Communicate with your customers and provide them with a buying opportunity. Very, very few companies communicate with existing customers on a regular basis and provide opportunities to make a purchase. Most companies wait for their customers to come to them.
If you communicate with your customers in an interesting, friendly, non-pushy manner their will only ever be four reasons why they do not respond.
1. They do not want, or have no need for what you are offering at this time.
2. This is not a suitable time for them to purchase for any number of personal or business reasons.
3. They feel your offer will not sufficiently solve their problem.
4. They cannot afford the price.
Berar in mind that You, or I, do not ever know what is best or most suitable for your clients until you ask them. The way to ask is by providing a buying opportunity that extends the best value and service you are able to provide, then tracking the response.
If your customers do not purchase this offer, make them another next week or in two weeks time.
Have a GREAT Day!
Stuart Lockley
